Byggelit

Sustainable particle board solutions from Norrland. From idea to turnkey solution. 

Byggelit has produced particle boards in the factory in Lit, outside Östersund, since 1962.  Here, northern wood raw material from FSC-certified forestry is refined for use in developments around Sweden.

A new way of working

Byggelit wishes to take the lead within the building industry and generate value for their customers as well as supporting the goals set out in Agenda 2030. Particle boards are the basis of the business, but using innovative technicques and advanced engineering allows Byggelit to work smarter and deliver an overall better product both in terms of pricing and environmental sustainability.

This new way of working requires an updated brand and a new way of thinking around sales and communication. Midnattsbris was chosen among several branding agencies to deliver this branding journey; from the first idea to strategic workshops, implementation and practical applications.

Finding the right path

Byggelit is a well known brand representing quality, trustworthiness and great customer relations. Those are two key aspects that were considered during this process and remained key in finding their new visual brand.

However, an updated target audience also meant that other aspects such as modernity was key in finding the right path forward.

To ensure that we stayed on the right path during the process, we used focus groups to continously test and evaluate the different visual directions that we created.

Designing the  logo and other visual elements

The choice of logo ended up being a symbol that represents the new range of products that Byggelit offers, whilst remaining recognisable.

We presented several logo options to both an internal and an external focus group as well as the company board to ensure that they all represented the key aspects modernity, quality and trustworthiness. Furthermore they all had a link or aspect that could be associated with the history of the brand Byggelit and the old logo dating from 1962. This process allowed for a strategic choice that both represented the internal pride of the company as well as being attractive to the new target audience.

The chosen symbol was inspired by a CNC shape that can be found as a cut-out on particle boards coming from Bygglit today. It was then modified according to the golden ratio to make it even more visually appealing. The new logo thus carries a story but is also easy to use in brand building as it does not give direct associations, like a more representational symbol would, and can be made to symbolise the values of the brand.

Web design.

In addition to creating the visual direction of the brand. We were tasked with implementing it and building an entirely new website. The previous website was outdated both in graphical and technical form. The new website was built in Squarespace but also included hubspot integrations to support Byggelit’s new way of working.

An exciting future

We remain a part of Byggelit’s journey by continuing to provide them with our communication and marketing services. Byggelit is a good example of the drive needed to change the building industry, where people with different qualities and backgrounds are working towards the same goal, creating a sustainable solution.

The new brand was launched in May 2023 and the focus remains on creating a digital presence and reach the new target audiences.