Designing the new collection
We were implicated from start to finish in creating the new Loubsol Sunglasses collections. This included getting model samples from manufacturers, creating multiple designs for each one, getting quotes and then finalizing the selection based on colour samples and production costs. In order to get a visual of the forecasted collection we used 3D models, supplied by the manufacturers, which we then textured in Keyshot.
After a decision on the final collection was made, we made improvements on lenses and finishing touches to the collection based on the colour samples from the manufacturers. This meant adjusting Pantone guidelines, the level of transparency, size of the logo and much more. All to ensure that the final production line would be as close to our design as possible.
Selling the sunglasses
We set up an ecommerce site based on the Shopify platform for Loubsol. This means that they now have an additional sales channel for their products. We configured all products with their respective technical specifications and created custom sections for each one with visual content generated in Keyshot and from our own photoshoots for the brand.
WEB SHOP SCREENS
Photoshoots
We conducted several photoshoots in order to create additional content for use in all sales channels. The photos add variety to the website as well as provide the end consumer with a visual guide of the fit of the product.
